Proven Process Provides RESULTS

Six Steps: The Path to Guaranteed Growth

Presented by James Sherer     

Unmanaged or under-managed sales forces are a financial drain. Both owners and salespeople lose money because of lost deals and imperfect sales process. There is a way to cost-effectively manage the small business sales function and create better results for all parties. Having a sales god is nice, but they can hold an owner hostage and create as many problems as they solve. As a bonus, the sales god owns your sales process. By creating a PRSP (Proven and Repeatable Sales Process), the business owner can wrestle control from the sales god.

About our speaker~

A driven, analytical leader, James has over 20 years of experience continually developing strong ongoing relationships with the correct people for proven sales and marketing tool implementation in businesses impacted by rapid growth, change or crisis. An entrepreneur since 17, he worked across teams to establish a 7000-lead sales strategy, attained a 197% yearly increase in client onboarding, guided a sales force to achieve a 15% yearly increase in sales, and increased multiple marketing campaign penetration 13%.

A decisive, fact-minded executive, James consistently increases project and process function effectiveness by aligning unique attributes of the technology, healthcare, retail and entertainment industries with mapped-out challenges. Specifically, his knowledge includes:

Technology – B2B marketing agencies, event scheduling platforms and consulting/staffing agencies

Healthcare – Non-medical home care, tele-health, employee leasing

Retail – Corporate merchandising, retail environments, big-box soft goods and small-box hard goods

Entertainment – Event sponsorship and ticketing

Active in professional business, industry, and social organizations, James is on the Board of the American Marketing Association and Nashville Sports Council, leads Nashville Technology Council’s Sales and Business Development Peer Group, and mentors small businesses at the Entrepreneur Center and Jumpstart Foundry. In addition to his professional pursuits, he is a certified National Referee for US Soccer and the NCAA.

James earned a MBA in Entrepreneurship from Belmont University and a BA in Communication from Hanover College. He and his wife reside in Nashville with their two daughters.