Virtual NASP Training Luncheon Featuring Matt Lyles

Simple Brands Are Winning Brands


Think about where we are today. The world is evolving at a rapid pace. And customer expectations have never been higher. Customers are bombarded with distracting messages and experiences all day, every day. And it’s hard for any one business to cut through that clutter.

And as the world becomes more complex, your customers need you to make their lives simpler.

In my work and research on the brands that provide a consistent, simple experience, I’ve identified six key behaviors that create these experiences. And I’ve compiled them into the SIMPLE Playbook.You, and your team members, need to instill these behaviors in everything you do to provide the simplest possible experiences to your customers.